About The Brand
JOVIRA was born in 2025 in the sacred city of Haridwar — a place where the Ganga flows, traditions breathe, and spirituality finds its voice. Inspired by this divine energy, Jovira emerged as a contemporary silver jewellery brand that celebrates purity, heritage, and modern elegance in every piece.
Where Tradition Meets Today
At Jovira, we believe jewellery is not just an ornament — it is an emotion you wear. It carries memories, energy, identity, and stories that words often cannot express. This belief led us to craft jewellery that blends:
- Purity of Silver (92.5 Sterling Silver)
- Purposeful, meaningful design
- Minimal modern aesthetics rooted in deep Indian sentiment
Whether it’s a dainty pair of silver hoops, a spiritual....
Shop By Collection
From the ghats of Haridwar to your heart — silver jewellery crafted with soul, tradition, and timeless modern grace.
What Sets Us Apart
PREMIUM QUALITY
MULTIPLE PAYMENTS
FINEST ARTISTRY
925 STERLING SILVER
PURITY GUARANTEED
Founder’s Note
Silver, to me, has always represented a kind of elegance that doesn’t shout — a calm strength that is pure, powerful, and eternal. It doesn’t need to prove itself. It simply shines, subtly and sincerely. That is what inspired Jovira.
Growing up, I watched how jewellery was more than a fashion choice — it was a part of who we are. It held memories of festivals, blessings from elders, the warmth of traditions, and quiet moments of faith. But somewhere along the way, I felt there was a gap. Jewellery either felt too traditional to wear every day or too modern to hold meaning.
With love and light,
— Gunjan Nagpal
Founder & Creative Director, Jovira
Frequently asked questions(FAQs)
Is your jewellery made of real silver?
Yes, all of our pieces are crafted in 92.5 sterling silver, and each is BIS-hallmarked. You will recieve a letter of authentication along with your order.
Can I customize my Jovira jewellery?
Absolutely! We offer engraving, name initials, and symbolic custom designs for select pieces. Custom orders may take 10–15 working days.
Will the silver tarnish over time?
Natural silver may oxidize slightly over time — a sign of authenticity. But all Jovira pieces come with anti-tarnish coating and easy-care instructions.
Are your products suitable for gifting?
Yes. Every Jovira piece comes in Premium Jovira Packaging — perfect for gifting. We offer festive gifting and customized bulk gifting too.
Where can I buy Jovira jewellery?
Our products are available on www.jovira.in, Blinkit (in select cities), and Amazon.